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Swiss Object Posters From the 1930's- 1950's the leading style for Swiss Advertising Posters was "Sachplakat" or "Object Poster". Appealing to the Swiss sense of precision, and perhaps due to its use of a universal language of symbols, the "Sachplakat" became the leading style for Swiss product posters during and immediately following World War II. Based firmly on minimalism, subjects were depicted as starkly and objectively as possible combined with clear cut typography. These posters are typified by a rich, vivid palette of color and perfect printing technique made possible by lithographic standard that were the envy of the world.
Four artists from the Basel design school, Peter Birkhauser, Donald Brun, Herbert Leupin and Niklaus Stoecklin became the leaders of a style both playful and elegant. Artists from the Zurich school followed their lead. Unfortunately, the 50's brought the end of the lithographic printing in favor of cheaper offset printing. Leupin, Brun and other Basel sachplakat artists turned to a humorous style less reliant upon the rich color and textures of lithographic printing.
The Chicago Center for the Print is proud to offer for sale one of the finest collection of Swiss Object Posters ever exhibited in the United States.
