L' Instant Taittinger This poster was conceived and created by Claude Taittinger President Directeur- General of Champagne Taittinger to launch a multi- faceted advertising effort which was kicked off in December of 1988.

Posters of this type which publicize wine and spirits, including those designed for high visibility applications such as bus shelters and station marquis, will soon become quite scarce. The Evin Law, passed in France in the begining of the 1990's has limited in unprecedented fashion the manner in which beverages containing alcohol can be advertised.